Megan Hurley possesses the rare combination of a COO’s mind and a CEO’s heart. A trusted adviser to entrepreneurs, she specializes in process improvements, leadership coaching, and market innovation. Over the past 15 years she’s supported businesses across verticals, from companies of one to million dollar start-ups, to build sustainable and scalable operations that drive brand loyalty and alleviate single person dependencies.

A battle-tested entrepreneur in her own right, Megan has grown multiple ventures under her portfolio, including Etc. Coordinators, a multi-city wedding coordination service and education platform, and WCJ-CO, a coaching and consulting practice helping businesses go from founder-led and passion-fueled to mission-led and sustainably supported.

Megan’s work is driven by her own experience of unexpectedly becoming a widow at just 35 years old. The We Choose Joy movement she ignited inspires individuals to navigate life when you lose the titles that have shaped you.

Megan is the proud mom to Maryn, Grey, and Liv and wife to Jon. Her highest and most valuable time is spent seeking adventure on the open road and deliberating business ideas over wine-soaked dinners.



I’m a business consultant that helps entrepreneurs to innovate and grow their ideas without having to be present at all times.

"What we don't change we choose" 

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MEGAN HURLEY